Tradesparq - Dashboard Redesign

The Tradesparq dashboard is where users arrive on after they login. It is similar to Linkedin and Facebook's newsfeeds. This dashboard redesign introducted the suggested shipments widget to the middle column. Shipment data is a big driver for VIP sales and the key driver for buyers.

Redesign of Dashboard & Create Widget and Upsell for Shipping Data
Role & Responsibilities
Research, information architecture, html/css, implementation
The Brief
Create a widget for the dashboard that promotes our shipment data service and increases sales of VIP Memberships. Secondary: Improve dashboard user experience.
The Approach
I began by discussing the relative importance of content on the Dashboard with the founding team. The Dashboard contains twelve content sections of different sizes and importance, and it's a delicate balance organising that content cohesively. I researched other social networks approach to their dashboards. Lo-fi wireframes followed exploring organisation of content and designs for the shipments widget. No static html prototype was built for this project, I went straight into the existing dashboard code, created the widget and updated other parts of the page.
The Result
Feedback from the redesign was very positive. Our sales staff found incorporating the widget into their sales script assisted sales. User engagement with shipping data improved with an increase of users tracking a company's shipments. Traffic to VIP and sales both improved. NOTE: At the time of launch the Shipments PRO membership didn't exist. Upsell traffic was sent to the VIP sales page. Now traffic from the widget assist's Shipments PRO sales.


The page is three columns: