iA


Hi, my name is William.

I’m an internet entrepreneur. User experience design is my passion. I work at Tradesparq, a business social network for the global sourcing industry. You should check it out.

I began my working career as a marketing-slash-designer at a couple of digital marketing agencies in beautiful Melbourne. First at Eight Black, which was subsequently gobbled up by Catalyst International.

In 07/08′ I was involved in an email technology start-up called Taguch Mail.

In 09′ I moved to Shanghai. I have joined Tradesparq as a co-founder leading UX and marketing. Tradesparq is a business social network start-up for the international trade & sourcing industry.

I am active in the Shanghai start-up community as an organizer in Techyizu. Techyizu is a non-profit organization that holds start-up and technology events throughout the year.

Everyday i do:

  • User Experience Design (Story-boarding, User Flows, Wire-framing)
  • Interface Design
  • Front-end Development (HTML, CSS, Javascript, OOCSS, SCSS, Code Igniter, WordPress, and a whiff of Drupal)
  • Digital Marketing (Viral, Email, Analytics, SEM)